Jim Farley

• Ford enters race to offer eyes-off driving tech, starting with $30,000 EV in 2028 - The target brings Ford into a race against competitors such as Tesla, General Motors and Rivian Automotive to develop and broadly launch such systems.
• EV realism is here. How automakers react in 2026 will be telling - Detroit automakers are refocusing on large gas-guzzling trucks and SUVs, and many have admitted that policies, not consumers, were driving the charge for EVs.
• Analysis-Ford’s EV retreat highlights industry dilemma: Build for the US or the world?  - DETROIT, Dec 16 (Reuters) - Ford CEO Jim Farley walked through Ford’s Michigan design studio Monday afternoon, reflecting on how he was about to wipe out thousands of work hours on electric vehicles that he and his team had hoped would revo