Nike shares move higher on big insider purchases by CEO Elliott Hill, director Tim Cook after down year
Published Wed, Dec 31 2025
8:55 AM EST
Updated 3 Min Ago
Alex Harring@alex_harringWATCH LIVEKey Points
- Nike insiders picked up shares as the retailer wrapped up a hard year in the market.
- Shares of Nike have tumbled around 19% in 2025, putting the stock on pace to see its fourth straight year in the red.
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Shoppers near a Nike store in the SoHo neighborhood of New York, US, on Monday, Nov. 24, 2025.
Michael Nagle | Bloomberg | Getty Images
Nike shares rose 3% in premarket trading Wednesday after insiders picked up the stock near the end of a rough year.
Apple CEO Tim Cook, who serves as a director at the athletic apparel maker, added around 50,000 Nike shares, an approximately 90% increase in his stake, according to financial data provider Verity.
Fellow board member Robert Holmes Swan added roughly 8,700 shares, per Verity. That marked a 24% expansion to the former eBay and Intel executive's position.
Nike CEO Elliott Hill got about 16,400 shares in a transaction valued at $1 million, Verity found. His personal stake grew by more than 7% as a result.
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Nike, 1-day
This buying comes as the Oregon-based company wraps up another tough year in the eyes of investors.
Shares of Nike have tumbled around 19% in 2025, on pace for its fourth straight down year. The stock has shed nearly half of its value over the last three years.
Nike has recently contended with weak sales in China and hits from tariffs, the latest in a string of challenges for the retailer. The company has pitched its turnaround story led by Hill, who took the role last year.
Wall Street appears optimistic that the stock can rebound. The average analyst polled by LSEG has a buy rating and price target suggesting shares can rise about 26% over the next year.
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